Pretzilla® is more than a soft pretzel bakery — we’re a flavor experience built for growth. From our perfectly baked Pretzel Buns to our irresistible Pretzel Bites, we help distributors, retailers, and operators deliver joy, one bite at a time.
Our mission is simple: to make everyday eating moments more memorable through products that balance craveable flavor, soft texture, and consistent performance. Whether on a store shelf, in a foodservice lineup, or at the center of a shareable plate, Pretzilla® transforms the ordinary into something guests remember — and come back for.
At Pretzilla®, quality isn’t an add-on — it’s our foundation. Every product is baked with precision and care in a certified facility that meets rigorous food safety and operational standards. We’re proud to offer products that not only perform beautifully but also align with the rising consumer demand for transparency, allergen awareness, and authenticity.
Safer for more guests and kitchens.
Meets the expectations of diverse menus and markets.
Demonstrating our dedication to safety, quality, and consistency.
Simple ingredients, real flavor, nothing unnecessary.
When you choose Pretzilla®, you’re choosing a partner who understands your business. We’re committed to helping our partners succeed with:
We’re proud to be a soft pretzel partner to some of the most respected distributors, retailers, and operators in the business — and we can’t wait to work with you.
Whether you’re stocking shelves, expanding distribution, or creating new menu moments, Pretzilla® brings the quality, flavor, and partnership you can count on.
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