REAL PRETZEL FLAVOR. BECAUSE IT IS.™
Revision effective and last updated on January 1, 2026
Welcome to pretzilla.com. As a valued customer, Pretzilla, LLC and our subsidiaries and affiliates (“Pretzilla,” “we,” “us,” “our”) respects your security concerns and is committed to protecting your privacy. This Privacy Notice describes what personal data is collected, how the information is used, to whom it is disclosed, and the measures taken to safeguard it. This Privacy Notice applies to the personal data collected through our website, third party sources, and our communications with you (collectively, the “Services”).
If you do not agree to the uses and disclosures of information described in this Privacy Notice, you may be able to exercise certain privacy rights described herein, or you can choose not to use our Services.
If you are a California resident, the sections below include additional information that we provide pursuant to the California Consumer Privacy Act of 2018 as amended from time to time (“CCPA”). Those sections provide information regarding the categories of information to be collected, the purposes for which the categories of information are collected or used, whether the information is sold or shared and how to opt out, and how long the information is retained. You can find those details by clicking on the links above.
We collect a variety of personal data from and about you through the Services, including:
Information You Provide Directly to Us. We collect personal data from you when you provide it directly to us, such as:
We may collect information directly from you when you engage in any of the following:
Information Collected Automatically.
As you navigate through and interact with the Services, we may use automatic data collection technologies, such as those collected by your browsers or devices, to collect certain information about your browsers and devices, including browsing actions and patterns, including the details of your visits to the Services and information about your computer and internet connection, including your IP address, MAC address, operating system, and browser type.
We may also use available web-based technologies to collect personal data, such as cookies, or web beacons, including such technologies that are provided by third parties. Cookies are pieces of information stored directly on users’ computers or devices. Cookies allow us to collect information about your use of and interactions or communications with the Services such as browser type, time spent on the online services, pages visited, referring URL, and other traffic and usage data. That information may be collected by or through third parties, such as our service providers. We may also use cookies for purposes such as determining which features interest our users, revising our site features or operations, and as further described below. For more information about the cookies we use on the Services and your options, see the YOUR CHOICES section below.
The Services may also use other tracking systems such as log files and pixel tags, including such systems that are provided by third parties such as our service providers. For example, pixel tags, sometimes called web beacons, are similar in function to a cookie and can tell us certain information like what content has been viewed. The information collected through log files and pixel tags may be collected by or disclosed to a third party.
We may use data analytics and work with certain third party service providers, such as Google Analytics, to help us understand and improve the use of the Services. These third party service providers may collect information sent by your device as part of a web page request, such as cookies or your IP address. Information about how Google Analytics collects and processes data can be found here: www.google.com/policies/privacy.
We may also use ad networks to serve targeted or cross-context behavioral advertisements across the Internet. These ad networks use cookies, pixel tags, and other tracking technologies to collect information about your online activity and provide online behavioral advertising.
As described in this section, we may allow third parties to use the Services to collect, receive, and use personal information about your online activities over time and across different websites, applications, and other online products or services. Those third parties may receive the information we collect automatically and use it for measurement services, marketing, advertising, and other purposes on behalf of us, their organization, or their other customers, including delivering targeted or cross-context behavioral advertising.
Information Obtained from Third Party Sources. We receive personal data from third parties that we have engaged to provide services to us, including website chat providers, as well as from third parties that provide web analytics and usage information to us such as Google Analytics.
These third-party sources may include:
As a general matter, we collect, use, disclose, and store your information to provide you the Services when we have an appropriate legal basis. We may use the information we collect from you for the following purposes.
4. Compliance with Legal Obligations and Protection of Individuals. We may process personal data to comply with the law and our legal obligations, as well as to protect you and other individuals from certain harms.
Disclosure of Personal Data. Some of the above processing may involve disclosing personal data with third parties, including service providers, affiliates, and other partners as described below.
We maintain safeguards intended to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of personal data. Those safeguards may include encryption of personal data where we deem appropriate, and taking steps to ensure personal data is backed up and remains available in the event of a security incident.
However, no method of safeguarding information is completely secure. While we use measures designed to protect personal data, we cannot guarantee that our safeguards will be effective or sufficient. In addition, you should be aware that internet data transmission is not always secure, and we cannot warrant that information you transmit utilizing the Services is or will be secure.
We retain personal data for as long as necessary to carry out the processing activities described above, including but not limited to providing the Services or content, products, or other services we make available through the Services, compliance with applicable laws, regulations, rules and requests of relevant law enforcement and/or other governmental agencies, and protecting our and our business partners’ and customers’ rights, property, or safety, and the rights, property, and safety of our users and other third parties.
You have choices about certain information we collect, how we communicate with you, and how we process certain personal data. For example, when you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide any aspect of our Services, you may not be able to use those Services. Other examples of your choices, and how to exercise them, are listed below.
Cookie Preferences. You can accept or reject certain cookies for the Services through our Privacy Settings menu available in the lower left corner of our homepage. You can also do so by adjusting your web browser controls.
Tailored Advertising. We currently employ third-party service providers to deliver display and banner ads or links on our behalf, throughout the internet. Our service providers use cookie and pixel technologies to deliver tailored advertising based on your engagement with our website. You may click the preference icon that may appear on some of our display or banner ads to hide future advertisements. You may manage your third-party advertising preferences through our Privacy Settings menu available in the lower left corner of our homepage.
Communications Opt-Out. You may opt out of receiving marketing or other communications from us at any time through a given communications channel (such as email or telephone, including SMS text message) by following the opt-out link or other unsubscribe instructions provided in any email message, SMS text message, or other communication received, by contacting us as provided in the CONTACT INFORMATION AND ASSISTANCE section at the end of this Privacy Notice, or by informing our customer service representatives of your desire to opt out. If you wish to opt out by sending us an email to the address provided below, please include “Opt-Out” in the email’s subject line and include your name and the email address you used to sign up for communications in the body of the email. Note that if you do business with us in the future, you may not, subject to applicable law, opt out of certain automated notifications, such as order or subscription confirmations, based on business transactions (e.g. e-commerce).
Location Information. If you want to limit or prevent our ability to receive location information from you, you can deny or remove the permission for certain Services to access location information or deactivate location services on your device. Please refer to your device manufacturer or operating system instructions for instructions on how to do this.
Do Not Track. Some Internet browsers have a “do-not-track” feature that lets you tell online services that you do not want to have your online activities tracked. The Services do not currently respond to browser “do-not-track” signals.
Our Privacy Notice also includes information about other practices with respect to personal data, including:
Collection of Personal Data from Children. We do not direct our Services toward children under the age of 13. We also do not intentionally collect, maintain, or request information provided by children under the age of 13. If you are the parent or guardian of a child under the age of 13 and you believe we have inadvertently received information about that child, please contact us as described in the CONTACT INFORMATION AND ASSISTANCE section at the end of this Privacy Notice for assistance.
Third-Party Websites and Services. As a convenience, we may reference or provide links to third-party websites and services, including those of unaffiliated third parties, our affiliates, service providers, and third parties with which we do business. When you access these third-party services, you leave our Services, and we are not responsible for, and do not control, the content, security, or privacy practices employed by any third-party websites and services. You access these third-party services at your own risk This Privacy Notice does not apply to any third-party services; please refer to the Privacy Notices or policies for such third-party services for information about how they collect, use, and process personal data.
International Transfers. Your personal data will be stored and processed in your region, in the United States, and in any other country where Pretzilla or its affiliates, subsidiaries, or service providers operate. Typically, the primary storage location is in the customer’s region or in the United States, often with a backup to a data center in another region. By your use of the Services you acknowledge that we will transfer your data to, and store your personal data in, jurisdictions which may have different data protection rules than in your country, and personal data may become accessible as permitted by law in those territories, including to law enforcement and/or national security authorities in those territories.
When we transfer personal data originating in the European Economic Area, Switzerland, or the United Kingdom to entities located outside the territory in which the personal data originates, we will rely on a legal framework that provides appropriate safeguards, which could include the standard contractual clauses, binding corporate rules, or frameworks deemed adequate by the European Commission or other data protection authorities.
We reserve the right, in our sole discretion, to modify, update, remove, or otherwise change our Privacy Notice at any time and without prior notice in order to reflect changes regarding our information practices. This Privacy Notice replaces any previous disclosures we may have provided to you about our information practices. We will notify you of an updated Privacy Notice by posting the changes on our website with the updated effective date.
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you may have rights in respect of their personal data. These rights may include, depending on the circumstances surrounding the processing of personal data:
You may exercise these rights, to the extent they apply, by contacting us as provided at the end of this Privacy Notice, or by following instructions provided in this Privacy Notice or in communications sent to you. Please be prepared to provide reasonable information to identify yourself and authenticate your request.
Residents of Canada are permitted to request and obtain from us information respecting the existence, use, and disclosure of their personal data as well as access to that information (subject to certain exceptions pursuant to applicable laws). Without limiting the above, residents of Canada will, upon request:
The US states of California, Colorado, Connecticut, Delaware, Iowa, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia have laws that do or will require additional privacy information to be shared with residents of those states (“consumers” or “you”). This section supplements the rest of our Privacy Notice by providing certain additional information and describing certain rights that apply only to these consumers. This section of the Privacy Notice only applies to personal data subject to the requirements of the laws referenced above (“Personal Data”) and does not apply to data, such as deidentified data, not subject to those requirements.
Personal Data We Collect and Process. We may have collected and processed the following categories of Personal Data regarding consumers within the last 12 months:
We will retain the Personal Data we collect and process as described in the RETENTION OF PERSONAL DATA section above.
Sources of Personal Data. We may obtain the categories of Personal Data that we collect and process as indicated above from the following categories of sources.
Use of Personal Data. We may collect, use, or otherwise process the categories of Personal Data that we collect and process, as described above, for one or more of the business purposes and commercial purposes described in the HOW DO WE PROCESS PERSONAL DATA? section above.
Personal Data Disclosures. We may disclose the categories of Personal Data that we collect and process as indicated above to the categories of third parties described in the HOW DO WE PROCESS PERSONAL DATA? section above. In the preceding 12 months, we may have disclosed the categories of Personal Data listed below to the categories of third parties listed below for a business purpose:
Categories of Personal Data Shared with or Sold to Third Parties. We do not disclose Personal Data to third parties in exchange for monetary consideration (e.g. a cash payment). However, some applicable laws define “sale” very broadly in a manner that includes disclosing Personal Data in exchange for valuable consideration, and also regulate “sharing” and use of Personal Data for targeted or cross-context behavioral advertising. Under those laws, we may sell or share, and in the preceding 12 months, we may have sold to third parties, or shared with third parties for cross-context behavioral advertising, the following categories of Personal Data:
We may have sold or shared each of these categories of Personal Data with third parties such as our data partners, advertising networks that enable or participate in targeted and cross-context behavioral advertising, social media platforms, and analytics partners that provide online tracking technologies that we use to analyze use of the Services.
We do not have actual knowledge that we sell the Personal Data of consumers under the age of 16 or share the personal information of consumers under the age of 16 for targeted or cross-context behavioral advertising.
Personal Data Rights and Choices. We have described below some privacy rights we offer to you and others. Where the rights described below are provided by law, there may be limitations or exceptions that apply to your request in accordance with applicable legal requirements. We have described these rights generally, without noting all applicable or potentially applicable limitations or exceptions, which may include that you do not reside in a state where these rights are made available by law. When you make a request, we may provide more detailed information regarding any legal requirements applicable to or your request and whether any exception or limitation applies.
Right to Opt Out of Our Sale, Sharing, or Processing of Personal Data for Targeted or Cross-context Behavioral Advertising. You have the right to request to opt out of our sale, sharing and/or processing of your Personal Data for targeted or cross-context behavioral advertising, which means displaying advertising to you based on personal data obtained or inferred from your activities over time across different websites, applications, and other online services we do not operate. You may exercise this right by visiting the following link: Do Not Sell or Share My Personal Information.
We have also configured our Services to process opt-out preference signals that may allow you to inform us of your desire to opt out of sales or sharing as described in the above paragraph. Opt-out preference signals must be in a format commonly used and recognized by businesses and be delivered by a platform, technology, or mechanism that makes clear to consumers that the use of the signal is meant to have the effect of opting the consumer out of sales and sharing of Personal Data as described above. If you do not have an account with us or are not logged into your account, your opt-out preference signal will be linked to your browser identifier only and may not be linked to other Personal Data, such as account information, about you that we process that is not associated with your browser identifier.
If we receive an opt-out preference signal from you, we may offer you the option to provide additional information to help facilitate your opt-out request. We may also notify you if an opt-out preference signal we receive from you conflicts with your privacy settings or participation in certain programs we offer, and request your consent to sales or sharing of Personal Data or to affirm your intent to withdraw from any relevant programs.
Even if you opt out of or sharing or processing of your Personal Data for targeted or cross-context behavioral advertising, you may still see our ads online at other sites and apps, and we may still base aspects of ads on your interactions with us and the Services.
Processing Confirmation, Access to Personal Data, and Data Portability Rights. You have the right to request that we confirm that we process your Personal Data, or to ask us for a copy of the Personal Data we have collected about you.
Deletion Request Rights. Subject to certain exceptions, you have the right to request that we delete the Personal Data that we collected about you. Once we receive and review your request, we will delete your Personal Data from our records, unless an exception applies.
Your Right to Ask Us to Correct Your Personal Data. You can ask us to correct information about you that is inaccurate. We will take into account the nature of the Personal Data and the purposes of our processing when we address your request.
Your Right to Limit Our Use of Your Personal Data for Profiling. Under applicable law, “profiling” means automated processing performed on Personal Data to evaluate, analyze, or predict personal aspects of a person’s economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. If and to the extent we engage in such processing that could produce legal or similarly significant effects concerning you, you may request to opt-out of such processing.
Delaware, Maryland, Minnesota, and Oregon – Your Right to Obtain Information Regarding Third-Party Disclosures. Delaware, Maryland, Minnesota, and Oregon residents may have the right to obtain information regarding the third parties to whom we have disclosed Personal Data.
Maryland – Your Right to Withdraw Consent. To the extent we require consent to process your Personal Data, you have the right to revoke your consent by communicating your choices through tools like our clicking our Privacy Settings menu available in the lower left corner of our homepage or contacting us as described in the CONTACT INFORMATION AND ASSISTANCE section of this Privacy Notice below.
California Right to Request Information About Our Practices Regarding Personal Data About You That We Collect and Share. California residents who have an established business relationship with us may request information regarding third parties, if any, to whom we may have disclosed personal information (as defined by Cal. Civ. Code. § 1798.83(e)(7)) for the direct marketing purposes of those third parties during the preceding calendar year. Requests may be made only once per year per person. To submit a request, send an email or letter to addresses provided in the CONTACT INFORMATION AND ASSISTANCE section at the end of this Privacy Notice.
In addition, if you are a California resident, you have the right to request we disclose certain information to you about our collection, use, and disclosure of your Personal Data during the applicable time period for your request. If we receive and confirm a verifiable consumer request from you pursuant to the Exercising Your Rights section below, we will disclose one or all of the following depending on the scope of the request:
Exercising Your Rights. To exercise any of your rights described above, or appeal if we do not fulfill your request, please submit a request to us by:
Only you, or an authorized representative that you authorize to act on your behalf, may make a request related to your Personal Data. You may also make a verifiable consumer request on behalf of your minor child.
Your request must provide information sufficient to permit us to reasonably verify you are the person about whom we collected Personal Data, or an authorized representative of that person. In order to verify your request, we may ask you to provide information such as your first and last name, email address, mailing address, telephone number, or any other information necessary to verify your identity or status as a representative of the person. Your request also must include sufficient detail for us to properly understand, evaluate, and respond to it.
If we cannot fulfill, or are permitted to decline, your request then we will alert you or your authorized representative. We may charge a reasonable fee to respond in certain circumstances where permissible under applicable law, such as if you have made several repetitive requests. For data portability requests, we will select a format to provide your Personal Data that is readily usable.
In certain situations, if we do not fulfill your request, you may appeal by contacting us through the methods described above.
Non-Discrimination. You have a right to not receive discriminatory treatment for exercising rights described above.
We may link to non-affiliated third-party websites, including retailers and delivery services such as Instacart from whom you can purchase our products. We do not endorse or have any official affiliation with these third parties, but provide links as a general convenience. Accessing and visiting the linked sites is done at your own risk, and upon exit of the Services your personal information will be subject to the individual privacy policy of the linked site(s). We strongly encourage you to read and understand the privacy policy and terms of service of the linked site(s). Please also be advised that anything shared with us through a social media channel is subject to the privacy policies of that social media channel.
If we process Personal Data to create deidentified information, we will maintain and use such deidentified information in deidentified form and will not attempt to reidentify such deidentified information except to the extent permitted by applicable law. We process Personal Data as described in this privacy policy.
If you have any questions or concerns about this Privacy Notice and/or how we process personal data, or would like to exercise any applicable legal rights set forth above, please contact us at:
Email: info@pretzilla.com
Phone: 844.306.2300
Pretzilla, LLC
c/o Privacy Policy
4620 Franklin Park Dr.
Franklin, WI 53132
