REAL PRETZEL FLAVOR. BECAUSE IT IS.™
Snack innovation is winning hearts and carts. The global snack market surpassed $150 billion and is growing at ~4.8% annually. At the same time, consumers crave not just something to munch — they want taste, texture, and indulgence. According to research, 81% of snack consumers pay attention to the sensory experience and 76% agree “life is more fun with a bit of indulgence.” Pretzilla® taps into that demand with bold flavor, soft pretzel texture, and premium positioning — giving you a reason to upsell, drive premium price points and foster repeat trips.
Premium bakery/snack hybrid that steps above commodity rolls yet still slots in easy-to-understand snack zones or grab-&-go sections
Broad household appeal: indulgence for families, convenience for single-serve shoppers, impulse for browsers
Allergen-friendly and certified, less nut risk, Kosher options — all support retailer reliability and clean-label positioning
Versatile merchandising: Suitable for ambient, refrigerated and frozen, you choose the placement.
By offering Pretzilla®, you’re not just adding another SKU — you’re delivering an elevated experience that boosts basket size, loyalty and margin.
Let PRETZILLA® be the small format upgrade that helps you win in a high-growth snack-meal halo.
Partner with PRETZILLA®.
