Welcome to PRETZILLA® where our PRETZILLA® Bakers are working hard, thoughtfully choosing each ingredient to create mouth watering new recipes and time-loved favorites. Our soft pretzel buns and bites are sure to delight, baked with premium ingredients and crafted with passion. Since 1923, we’ve held true to our founding belief that when you combine the best ingredients with the skill and care of creative bakers — well, the result is simply delicious. Enjoy now, or freeze for later.
We are driven with a fire inside to honor the tradition and quality of bread baking and put it at the core of every soft pretzel bun & bite we make. From the moment you lay eyes on our soft pretzel breads, you are drawn to try it. Every mouth-watering bite delivers fresh, chewy, sweet PRETZEL deliciousness that’s been putting a smile on faces since 1923.