America’s #1 Soft Pretzel Breads & Buns

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Our legacy is built on a passion for quality and a commitment to excellence that shines through in every bite.


We are driven with a fire inside to honor the tradition and quality of bread baking and put it at the core of every soft pretzel bun & bite we make.

From the moment you lay eyes on our soft pretzel breads, you are drawn to try it. Every mouth-watering bite delivers fresh, chewy, sweet PRETZEL deliciousness that’s been putting a smile on faces since 1923.

To deliver delicious soft pretzel bread, we use simple ingredients that never contain artificial flavors, colors, or high fructose corn syrup. Enjoy PRETZILLA® Soft Pretzel Bread anytime - or store for later in your freezer for up to 6 months.

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